Real. Clean. Soap.

Naturally scented soap in recyclable aluminum cans. No waste. No worries.

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All natural

Real ingredients — no nonsense.

Organic

Plant-based formulas sourced with care

Vegan

No animal-derived ingredients

Cruelty-free

Never tested on animals

No waste

Recyclable cans and reusable accessories

Made in the USA

Formulated and filled in the United States

All natural

Real ingredients — no nonsense.

Organic

Plant-based formulas sourced with care

Vegan

No animal-derived ingredients

Cruelty-free

Never tested on animals

No waste

Recyclable cans and reusable accessories

Made in the USA

Formulated and filled in the United States

Featured products

The cap that keeps on cleaning

Our patented caps snap onto any White Cap can. Twist, pump, repeat. When the soap's done, recycle the can and reuse the cap on the next one.

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How to use it

Five simple steps. No mess, no waste.

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1. OPEN

Pop the can's top.

2. ATTACH

Snap on the cap.

3. ENJOY

Pump 'til it's done.

4. RECYCLE

Bin, for the win.

5. REPEAT

New can, same cap.

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Why choose White Cap?

White Cap

Cheap soap

Fancy soap

Price

$$

$

$$$$

All natural

Organic

Vegan

Recyclable packaging

The real clean choice.

[what customers are saying]

Moving past plastic

You shouldn't have to throw out hundreds of plastic bottles to live a life of great hygiene.

We started White Cap so you don't have to.

Why plastic is a problem

Frequently asked questions

Why aluminum cans?

Aluminum is infinitely recyclable, which means it can be recycled again and again, unlike plastic.

What are "all-natural" ingredients?

White Cap soap is made from plant-based and naturally derived ingredients — no synthetic dyes, no artificial fragrances, no parabens, no sulfates. We use only certified organic oils and real scents.

How do I sell White Cap products in my store?

If you're interested in selling White Cap soap, email us at hello@whitecapclean.com with a little about your store, and we'll be in touch about wholesale pricing.